Hello! I'm Moon. I'm an impact messaging and content development specialist. Through my brand of storytelling, I inspire audience decision making by emotionally connecting them with a concept or a cause. I'm the architect of 'Social Story' - a storytelling strategy based on select principles of Social Cognitive Psychology. As a messaging strategy, Social Story is very effective to introduce irreverent concepts and build a powerful emotional bond with the audience - effecting high recall at points of conversion.
As a life long student of human behavior and as a content developer, writer and filmmaker, I've always had an intrinsic understanding of audience/consumer behavior across various cross-sections of socio-economic and cultural demographics. This insight helps me create resonating human stories which capture universal emotions. Having lived and worked in South Asia, Hong Kong and the US, I have studied different social groups and their motivations, which inform my storytelling.
In my work spanning over 20 years, I've been a Creative Director at DDB India, Content Head (South Asia) at Cartoon Network-TBS Hong Kong, Head of Brand and Communications at Save The Children, Senior Creative Officer at PZ Cussons UK, Creative and Content Head at Zee Entertainment Networks, 9x Media and Qyuki Digital Media in India. I've co-created original content for TV and web with Academy Award winning composer of Slumdog Millionaire, A R Rahman and Golden Globe nominated director of Elizabeth, Shekhar Kapur and multiple National Award winning filmmaker Rituparno Ghosh. I have also co-produced 'Chhota Bheem' (Mighty Little Bheem) - a multilingual, 12 season long, multi-award winning original animation series for Cartoon Network in 2008. The English version of the content titled Mighty Little Bheem is on Netflix now.
I have Bachelors & Masters Degrees in Comparative Literature, Economics, Behavioral Science & Performing Arts. I was a state level swimmer and earned a green belt in Taekwondo.
I am interested in producing impact messages, promotional microfilms, original branded content, PSAs and long tail content properties for media, CSR/nonprofits and brands across industries. I'm also available to consult for original content development, creative direction and content strategy.
I can be reached at:
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