Moon is the architect of Social Story and an exponent of Impact Messaging. She is a content producer and communication strategist with over two decades of deep, diverse and nuanced global experience in creating content for media, consumer brands and nonprofits. Moon has repeatedly demonstrated mastery in capturing universal emotions in her storytelling. She has lived and worked in India, Hong Kong, London and the US. Moon is deeply committed to social good and believes in the potential of impact messaging as an important instrument for collective thought change as a society.
Moon has been a Creative Director at DDB, Content Head at TBS (Cartoon Network), Head of Brand and Communications at Save The Children, Senior Creative Officer at PZ Cussons UK, Creative and Content Head at Zee Entertainment Networks, 9x Media and Qyuki Digital Media. Moon has worked with Academy Award winning composer of Slumdog Millionaire, A R Rahman and Academy Award nominated director of Elizabeth I,II Shekhar Kapur and legendary filmmaker Rituparno Ghosh to create original content for TV and social media. Her education in Comparative Literature, Economics and Mass Communications inform her work.
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